For immediate release

Green Heroes – call to action PSA

Do your listeners take a stand when it comes to the environment? Are they involved in supporting a healthier community? They could be Earth Day Canada’s 2009 environmental hero.

Earth Day Canada, a charitable organization (# 13195 1378RR0001), recognizes environmental leadership through the Hometown Heroes Award Program. The program celebrates true grassroots environmental leaders. Your listeners have the chance to win $10 000 — $5 000 to keep and $5 000 to donate to the environmental cause of their choice — and earn the bragging rights as Canada’s 2009 environmental hero.

Please support the Hometown Heroes Award Program by integrating our PSA into your rotation and help get the word out to your community. If you are currently airing the PSA, please let us know so we can let our sponsors know that your station is our hero.

If you have any questions, or would like to know more about the Hometown Heroes Award Program, please feel free to contact me at 416 599.1991 x.204 or reid@earthday.ca.

Yours sincerely,

Reid Bodley

Images (left to right) courtesy: Eliza Olson, Petitcodiac Riverkeeper, Ian McAllister, Tracy Saxby and Margaret Purcell.