M E D I A R E L E A S E
Every Day Heroes Film Competition Launched for Earth Day 2010
TORONTO (17/12/09) – Earth Day Canada (EDC), in partnership with Art for Commuters and Onestop Media Group, is calling on filmmakers, young and old, established and aspiring, to submit 90-second silent videos to the Every Day Heroes Film Competition. Video submissions are to tell the story of every day environmental heroes and their dedication to supporting a healthier environment.
“Canadians are doing amazing things to reduce their impact on the environment. In turn, they inspire others to do the same,” said Jed Goldberg, President of Earth Day Canada. “This is an opportunity to showcase the work of these every day heroes and share their stories. We’re very excited to see how Canadians capture the spirit of Earth Day.”
“Art for Commuters is very excited to be adding this unique film competition to the work we produce for the urban public.” said Sharon Switzer, Executive Director of Art for Commuters, “This seems like a perfect way to give artists the chance to address environmental issues.”
During Earth Week (April 17 to 25, 2010), finalists will have their videos screened in Ivanhoe Cambridge Shopping Malls across the country, on the Onestop Network of 270 monitors on the subway platforms of the Toronto Transit Commission, as well as hosted on Earth Day Canada’s YouTube channel and website. Prizes will be awarded in three categories:
| • | Best of ‘Under 18’—13 inch MacBook Pro |
| • | Best of ‘18 and Over’—13 inch MacBook Pro |
| • | Best of Competition—Two airline tickets to any destination in North America along with two nights hotel accommodation and two tickets to the Earth Day Canada Gala, including travel to Toronto and hotel accommodation for the nights of June 8th and 9th, 2010. |
Inspire Canada this Earth Day. Tell the story of your every day environmental hero and their dedication to supporting a healthier environment. The deadline for submissions is March 1, 2010. Visit www.earthday.ca for more information.
Earth Day Canada (www.earthday.ca)
Earth Day Canada (EDC), a national environmental charity founded in 1990, provides Canadians with the practical knowledge and tools they need to lessen their impact on the environment. In 2004 it was recognized as the top environmental education organization in North America by the Washington-based North American Association for Environmental Education, the world’s largest association of environmental educators. In 2008 it was chosen as Canada’s “Outstanding Non-profit Organization” by the Canadian Network for Environmental Education and Communication.
Art for Commuters (www.art4commuters.com)
Art for Commuters is a non-profit arts collective that initiates unique, thought-provoking projects in the public realm. As ONESTOP Media Group’s community arts programming partner, they bring urban art festivals and competitions to over 1 million people daily on the ONESTOP network of screens throughout the TTC subway system. Annual projects include the Toronto Urban Film Festival, Contacting Toronto and Words Travel Fast.
Onestop Media Group (www.onestopmedia.com)
Onestop Media Group is a world leader in the development, operation and innovation of Digital Out-of-Home (DOOH) media. Onestop owns and operates Canada’s largest portfolio of DOOH properties, collectively reaching a Canadian audience of over 2,000,000 viewers daily. Onestop is constantly expanding its DOOH portfolio through qualified new partnerships, joint ventures, and strategic acquisitions.
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Contact: Keith Treffry | Communications Director | Earth Day Canada | 416.599.1991 x 107 | keith@earthday.ca