|
Stepping Forward to Meet Tomorrow’s Challenges
In Canada and around the world, Toyota has committed itself to environmental stewardship. We have a long history of concern for the environment, and are actively seeking ways to meet the growing transportation needs of society in ways that are less harmful to our planet. To do that, we consistently examine our products, business strategies and daily operations carefully…then set goals for environmental improvement.
Care for the earth is one of the key elements of the 2010 Global Vision which is Toyota’s global business plan for the coming years. We are in the process of “greening” all activities in our company:
- We continue to increase the fuel efficiency and reduce the emissions of all our vehicles, even as we improve their performance.
- We’ve reduced the use of resources and energy in our manufacturing processes.
- We’ve reduced the environmental impact of our sales, distribution and service activities.
- We’ve made it easier to reclaim and recycle our products at the end of their useful life.
Toyota demonstrates its environmental leadership by bringing new, state-of-the-art, green technology to the marketplace with the ongoing expansion of its Hybrid fleet. The Prius, originally introduced in 2000, is the world’s most popular hybrid. We have since added several other models to the Toyota and Lexus fleet. Now available is the ever-popular Camry Hybrid, the versatile Highlander Hybrid SUV, the Lexus RX 400h luxury SUV and the newly introduced Lexus GS 450h and Lexus LS 600h L, both offering an unparalleled balance of high performance and high efficiency. Toyota is providing environmentally friendly alternatives now, and we will continue to develop leading edge technology to improve the efficiencies of all our vehicles.
More details and specifics regarding Toyota’s environmental accomplishments, initiatives and future planning can be found at www.toyota.ca and www.lexus.ca.
We know that the students of today are the environmental leaders of tomorrow, which is why Toyota has joined its long-time partner, Earth Day Canada, to create the Toyota Earth Day Scholarship Program.
Today’s students are no strangers to environmental responsibility. Time and again, young Canadians have shown their willingness and ability to become actively involved in environmental solutions.
The Toyota Earth Day Scholarship Program is one way of encouraging the youth of today to step forward and address tomorrow’s environmental challenges.
Earth Day Canada coordinates the annual celebration of Earth Day and
inspires grassroots environmental solutions in communities across Canada. As
a charitable, environmental education and communications organization, Earth
Day Canada develops and provides award-winning programs and resources to help
Canadians improve the environment in their communities.
Earth Day Canada builds awareness and empowers
Canadians to improve the state of the environment. Whether it’s
through individual efforts, household initiatives or community projects,
Earth Day Canada encourages diverse participation that results in substantive
and cumulative benefits to the environment.
The annual celebration of Earth Day is often the
first introduction that many Canadians have to environmental solutions
in their community. Earth Day is now celebrated by more than 500 million
people in over 180 countries, including over 6 million Canadians in
communities from coast-to-coast-to-coast. Young Canadians form
the largest segment of enthusiastic Earth Day participants.
Earth Day Canada is proud to be continuing its work with Toyota Canada
through the Toyota Earth Day Scholarship Program. This scholarship
provides financial support for young Canadians with a passion for the
environment to further their education. The Toyota Earth Day Scholarship
Program is an important step in building the environmental leadership
of tomorrow. |
