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Earth Day Canada coordinates the annual celebration of Earth Day and
inspires grassroots environmental solutions in communities across Canada. As
a charitable, environmental education and communications organization, Earth
Day Canada develops and provides award-winning programs and resources to help
Canadians improve the environment in their communities.
Earth Day Canada builds awareness and empowers
Canadians to improve the state of the environment. Whether it’s
through individual efforts, household initiatives or community projects,
Earth Day Canada encourages diverse participation that results in substantive
and cumulative benefits to the environment.
The annual celebration of Earth Day is often the
first introduction that many Canadians have to environmental solutions
in their community. Earth Day is now celebrated by more than 500 million
people in over 180 countries, including over 6 million Canadians in
communities from coast-to-coast-to-coast. Young Canadians form
the largest segment of enthusiastic Earth Day participants.
Earth Day Canada is proud to be continuing its work with Toyota Canada
through the Toyota Earth Day Scholarship Program. This scholarship
provides financial support for young Canadians with a passion for the
environment to further their education. The Toyota Earth Day Scholarship
Program is an important step in building the environmental leadership
of tomorrow.
Meeting Tomorrow’s Challenges Today
In Canada and around the world, Toyota has committed itself to environmental stewardship. We have a long history of concern for the environment, and are actively seeking ways to meet the growing transportation needs of society in ways that are less harmful to our planet. To do so, we consistently examine our products, business strategies and daily operations carefully…then set annual goals for environmental improvement.
Care for the earth is one of the key elements of the 2010 Global Vision which is Toyota’s global business plan. We are in the process of “greening” all activities in our company:
- We continue to increase the fuel efficiency and reduce the emissions of all our vehicles, even as we improve their performance.
- We reduce the use of resources and energy in our manufacturing processes.
- We reduce the environmental impact of our sales, distribution and service activities.
- We make it easier to reclaim and recycle our products at the end of their useful life.
Toyota demonstrates its environmental leadership by bringing new, state-of-the-art, green technology to the marketplace with the ongoing expansion of its Hybrid fleet. We recently announced the all-new Prius Plug-In Hybrid (PHV). Slated to appear in showrooms in 2012, the Prius PHV has the ability to recharge its newly developed lithium-ion battery from the electrical grid and travel 20 kilometres and at speeds of up to 100 km/h on electric-power alone. For consumers, this technology means fuel savings and lower emissions, bringing us all closer than ever before to the ultimate eco-car.
The Prius PHV is on Canadian roads as part of the first phase of a national trial program which will test the vehicle under real-world operating and climate conditions as part of Toyota’s global trial program.
Toyota is providing environmentally friendly alternatives now, and we will continue to develop leading edge technology to improve the efficiencies of all our vehicles.
The Prius, originally introduced in 2000, and now in its third generation, is the world’s most popular hybrid, selling over 20,000 in Canada and over 1 million worldwide. We have since added several other models to the Toyota and Lexus fleet of hybrid vehicles. Available to Canadians is the ever-popular Camry Hybrid, the versatile Highlander Hybrid SUV, the Lexus RX 400h luxury SUV, the Lexus GS 450h, the Lexus LS 600h L, the Lexus HS 250h and the all-new Lexus CT 200h arriving in showrooms early next year.
Time and again, young Canadians have shown their eagerness, passion and ability to become actively involved in environmental solutions. The Toyota Earth Day Scholarship Program is one way of encouraging the youth of today to step forward and address tomorrow’s environmental challenges today.
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